Promoting Calgary Inc. is the city of Calgary's strategic economic development agency responsible for coordinating ongoing economic, business and tourist development initiatives.

Promoting Calgary Inc. has been mandated by its Board of Directors, and by City Council to carry out the following functions:

• Vision: To provide the overall vision and direction for economic improvement in Calgary.

• Strategy: To develop a community development strategy that addresses both economic improvement and quality of life. The annual strategy identifies key stakeholders and priorities for the future.

• Issue management: To identify issues that are critical to Calgary's continued economic improvement.

• Marketing: To provide overall marketing for the city, including the implementation of an overarching branding and imaging program.

• Advocacy: To act as a single voice on issues of common concern to Calgary's continued economic well being.

• Data resources: To maintain a clearinghouse of information and research about Calgary.

• Budget: To coordinate the annual budget request to City Council.

• Performance measurement: To provide a systematic performance measurement system to evaluate ongoing effectiveness.

• Coordination: To act as the main point of contact and coordination for special issues and projects.