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PRESS RELEASES

For Immediate release
Virtual Survey to Define Values

CALGARY, March 23, 2000 - As part of an ongoing process to solicit citizen feedback for the creation of Calgary's community development strategy, today Promoting Calgary Inc. added a Calgary Values Survey to their www.calgary-promote.com Website.

"This method of citizen input worked extremely well during our recent community branding exercise," stated Georgine Ulmer, President & CEO, "so we wanted to create another unique opportunity for Calgarians to provide us with their virtual input."

Last October, through a virtual survey on Promoting Calgary Inc.'s Website, Calgarians were asked to provide 5 key words that best describe their Calgary. The response to the survey was tremendous. Survey results identified the following Calgary values: business, progressive, fun, western, community, integrity, safe and clean. These core values now provide the foundation for Promoting Calgary Inc.'s community development strategy.

The new virtual survey asks Calgarians to help define these eight Calgary values. Survey responses will then be compiled and presented to the Promoting Calgary Inc. Board as part of their strategic planning process to position Calgary for the future.

For more information, please contact:
Leann Hackman-Carty
221-7851

*Surveys will also be available at the Calgary Business Information Centre (#250, 639-5 Ave. SW)

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