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Promoting Calgary Inc
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C-Prosperity
A critical component of Calgary's Strategy for
Sustainable Prosperity is the development and implementation of an Industry
Cluster Development Strategy called C-Prosperity.
Download
the C-Prosperity Brochure
Developing
Calgary's Global Marketing Strategy
Calgary has a wonderful
opportunity to connect to the world in ways like never before. Our connections
to the global environment are diverse and growing. Our successful hosting
of international events has resulted in a positive international profile
for Calgary and its world-class legacy facilities. In signing international
business agreements, Calgary’s oil and gas companies have not only
built their companies, but they have shaped this community. Our diverse
economic base is becoming more competitive as it continues to create new
products and services. By staging international arts and cultural festivals,
Calgary’s arts community has enriched our quality of life. Through
the international linkages forged by Calgary’s post-secondary institutes,
Calgary students have broadened their learning opportunities and cultural
perspectives. Because of these connections, Calgary has become a richer,
more vibrant community.
One way to connect Calgary to the world is through
implementing a targeted marketing strategy.
The PDF document below is an extensive research
piece that was used as a foundation on which to build Promoting Calgary
Inc.’s Global Marketing Strategy. It includes an overview of current
international trade agreements, issues, events and memberships; as well
as an understanding of the federal, provincial and municipal government’s
current role in international trade and investment.
Thanks to a significant amount of research and
community consultation that was lead by Promoting Calgary Inc. over the
past few months, we are now poised and ready to connect Calgary, Heart
of the New West to the world.
Download
Global Marketing Strategy PDF 
Calgary Gateways Project
Winners of the Calgary Gateways Project create
a stylish first impression. Promoting Calgary Inc., SAIT and Calgary 2000
held a competition for Calgary's post secondary students to create works
of art to be placed at the entryways to the city.
The artwork will be constructed
at different entry points in the city to greet visitors and to welcome
Calgarians home with style. Click
here to see who won..
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