Calgary
Inc. - Corporate Profile
Mission
To lead, foster, support
and promote sustainable prosperity for Calgary
Mandate
To plan, implement and
evaluate Calgary's Community Strategy for Sustainable Prosperity.
Guiding
Principles
- We think
and act locally and globally.
- We fund opportunities
rather than structures.
- We are positioning
our community for the future.
- We aim to
provide the best information possible for our clients.
- We are results
based.
Functions
Vision:
To provide the overall vision and direction for economic and community
development in Calgary.
Strategy:
To develop a community strategy that achieves a balance .between
economic prosperity and quality of life.
Priority
identification and funding: To identify and fund strategic community
priorities.
Budget:
To coordinate The City budget request Issue Management: To identify
issues and trends critical to Calgary's continued economic improvement.
Marketing:
As Calgary's lead marketing agency, create and implement market
and product development strategies, promote brand awareness and
disseminate information about Calgary.
Advocacy:
To act as a single voice on issues of common concern to Calgary's
continued economic well being.
Data resources:
To maintain a clearinghouse of information and research about our
community.
Calgary Performance
measurement: To evaluate effectiveness of our activities and
the appropriateness of our budget allocations.
Interface:
To act as the primary point of contact for City-funded promotional
agencies with respect to incoming delegations, the Mayor's Office
and City Council.
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